We’re never going to be able to keep on top of every algorithmic change from Google but every little bit we can do to help can’t hurt, right? How ‘bout this tidbit? Did you know that podcasting can boost your reputation and search engine rankings? With an estimated 42 million Americans listening to podcasts weekly, […]
Much of what we’re seeing with podcasts rings true to the rise of social media mavens By Kerry Perse a Reprint from Adweek. May 21, 2019 While on the surface it may seem like podcasters and social media influencers have very little in common (namely, we can’t see podcasters or what they are eating or how
Podcasters Are the New Influencers. Here’s How to Leverage Them in Your Strategies.Read More »
By now, you’re likely aware of some form of podcast. It could be a podcast for a hobby, politics, entertainment or even your local news/talk radio shows that you may have missed. Podcasting has gone mainstream. And why not? It’s easy, it’s on your time and it’s readily available as a simple app on your
Unless you’re living in an audio void, odds are good you’re at least familiar with the term “Podcast” and know what it is. According to Nielsen Research, about 70% of the US population over 12 years of age knows what a Podcast is. 51% of the total US population has listened to a podcast and
We have all heard ‘content is king’ and as cliché as it is, the truth has always remained…readers will engage if you provide something worth consuming. With platforms agnostic, and clutter everywhere in every category, what stands out? Potential customers are being bombarded with information at a rate never seen before. This makes standout content
It was two years ago Easter Sunday. I’ve was a bit out of sorts. Broken actually. I took a hard fall from 12 ft up. Damn ladder, damn concrete… Really though, stupid me. I’ll forever have the memory of that late Easter Sunday eve. The crash to the floor, the disbelief when I looked at
Well, here we are a few weeks into the New Year and my thoughts on how quickly things pass have to rest solely on what many regard as the most valuable asset we all possess in equal quantities, regret not “spending” it properly but can’t even buy it in the first place. Our time. I
Ugh. If you’re anything like me, you’re overwhelmed by the volume of crap that comes across the sources we use for information. The platform is agnostic. The content, that’s another story. We’re tracked, cookied, retargeted, geo targeted, remarketed, monitored etc. etc. etc. And while I’m not necessarily a fan of all our tools for connecting