“Who gets this stuff and how do I get it to the right people after all?”

One thing we’re learning for certain, is that our business, just like your business, does not come easy.  Who should our service be sent to?  Who “gets it”?  Who understands the novelty of marketing with a unique point of differentiation?  Where does one find the right client willing to be different, take a different approach, …

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Courage and Persistence

I’m on a flight returning from Chicago and reflecting on something that I’ve frequently recommended, heard great feedback about but never experienced in person;  The architectural river cruise.  It is all that.  After a look on line for the best reviews of the various operators and times available we chose the Wendella cruise on the …

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DO SOMETHING

 “A new direction. Don’t be a no-thing company.” Most of us have an aggressive interest in growth for our business but it’s not so easy.  Like you, we’re experiencing the dynamic nature of change in everything we do.  What was isn’t any longer, what used to work, doesn’t any more, what we did before, we …

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The Value in “Why”?

So I recently had the opportunity to watch a very brief interview with one Paul Pagnato of Pagnato-Karp Financial Advisors.  He made some very good points in that he addressed his firm’s perspective on their “WHY”.  In other words, their purpose.  It always amazes me when employees of a company or business, worse yet a …

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Podcasters Are the New Influencers. Here’s How to Leverage Them in Your Strategies.

Much of what we’re seeing with podcasts rings true to the rise of social media mavens By Kerry Perse a Reprint from Adweek. May 21, 2019 While on the surface it may seem like podcasters and social media influencers have very little in common (namely, we can’t see podcasters or what they are eating or how …

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