CONNECTING: THE TRENDY NEW BUZZWORD

Of course we would enter the decade with a hot new term, in this case one word in its’ various and multiple iterations. There are likely others but the one that is resonating with me recently is “Connecting”. “Connections”. “Connectivity”. “Connectionopolis”. (Yes. Really. It’s in a printed periodical.)  It seems I’m reading about the description …

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A COMMENT ON “ASK MUSICIANS FOR MUSIC ACT” OR THE AM-FM MUSIC TAX

As a 35 year radio veteran, now turned marketing and podcast production company owner, I have some thoughts on this. Tall towers in big fields have a shelf life. (They’re already on borrowed time.)  The recording label industry was all but deemed dead with the advent of the internet and streaming services and look at …

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“Who gets this stuff and how do I get it to the right people after all?”

One thing we’re learning for certain, is that our business, just like your business, does not come easy.  Who should our service be sent to?  Who “gets it”?  Who understands the novelty of marketing with a unique point of differentiation?  Where does one find the right client willing to be different, take a different approach, …

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Courage and Persistence

I’m on a flight returning from Chicago and reflecting on something that I’ve frequently recommended, heard great feedback about but never experienced in person;  The architectural river cruise.  It is all that.  After a look on line for the best reviews of the various operators and times available we chose the Wendella cruise on the …

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DO SOMETHING

 “A new direction. Don’t be a no-thing company.” Most of us have an aggressive interest in growth for our business but it’s not so easy.  Like you, we’re experiencing the dynamic nature of change in everything we do.  What was isn’t any longer, what used to work, doesn’t any more, what we did before, we …

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The Value in “Why”?

So I recently had the opportunity to watch a very brief interview with one Paul Pagnato of Pagnato-Karp Financial Advisors.  He made some very good points in that he addressed his firm’s perspective on their “WHY”.  In other words, their purpose.  It always amazes me when employees of a company or business, worse yet a …

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