One thing we’re learning for certain, is that our business, just like your business, does not come easy. Who should our service be sent to? Who “gets it”? Who understands the novelty of marketing with a unique point of differentiation? Where does one find the right client willing to be different, take a different approach, grow with a somewhat disruptive outreach? We get it. We understand that challenge as we’re faced with it just like you. Every day. How to reach another 5-10 great prospects. Intenders if you will. Interested parties. Businesses willing to try something different, uncomfortable even.
I’m disappointed to say we haven’t found the easy answer. Just like you, finding the best clients, the best opportunities comes with a cost of time, money or both. We buy lists, we seek local market data, we look for leverage by word of mouth and referral and find our best result comes from a direct lead. An inquiry into us from an email or a referral from a current customer to a friend or respected associate is what continues to produce the best results for us. And, like you, we have to work them and nurture them to grow them into successful clients.
Knowing word of mouth and one-to-one referrals are our best source of opportunities to grow, we’re comfortable drawing that same conclusion for you. We hear it every day. “How can I maximize my marketing effort without it costing me a ton?
Podcast or broadcast a show in your market. Sure, that’s what we do but we do it to help businesses like yours. But it’s really as close to word of mouth relationship referral as you can get.
What have you got to lose? Subscribe to our “Free Tips” under the same heading at the top of the page. Watch a while. Then do something. Practice on your computer or your iPhone. It’s easy to get the technical part down. Then you’ll see the value in what we can provide. Content, support, production, it’s all there to help you grow your business with a unique approach, a personalized approach that can literally be shared with the click of a key stroke or touch of a button on a mobile device. We hope to see you join our podcast team. We’re happy to help you grow your business!