The Value in “Why”?

So I recently had the opportunity to watch a very brief interview with one Paul Pagnato of Pagnato-Karp Financial Advisors.  He made some very good points in that he addressed his firm’s perspective on their “WHY”.  In other words, their purpose.  It always amazes me when employees of a company or business, worse yet a… Read More

Why Content Reigns

We have all heard ‘content is king’ and as cliché as it is, the truth has always remained…readers will engage if you provide something worth consuming. With platforms agnostic, and clutter everywhere in every category, what stands out?  Potential customers are being bombarded with information at a rate never seen before. This makes standout content… Read More

The Incident: My Reflection

It was two years ago Easter Sunday.  I’ve was a bit out of sorts.  Broken actually.  I took a hard fall from 12 ft up.  Damn ladder, damn concrete…  Really though, stupid me.  I’ll forever have the memory of that late Easter Sunday eve.  The crash to the floor, the disbelief when I looked at… Read More

Are you inspiring…or just tiring?

Ugh. If you’re anything like me, you’re overwhelmed by the volume of crap that comes across the sources we use for information. The platform is agnostic. The content, that’s another story. We’re tracked, cookied, retargeted, geo targeted, remarketed, monitored etc. etc. etc. And while I’m not necessarily a fan of all our tools for connecting… Read More